What drives Loyalty Program Perception? A Cross-Country Analysis
- Publikationsart
- Beiträge zu wissenschaftlicher Konferenz/Tagung
- Titel
- What drives Loyalty Program Perception? A Cross-Country Analysis
- Medien
- EMAC 2016, European Marketing Academy Conference), Oslo, 24.-27. Mai
- Autoren
- Steffen Müller, Roger Seiler, Prof. Dr. Markus Beinert
- Veröffentlichungsdatum
- 27.05.2016
- Zitation
- Müller, Steffen; Seiler, Roger; Beinert, Markus (2016): What drives Loyalty Program Perception? A Cross-Country Analysis. EMAC 2016, European Marketing Academy Conference), Oslo, 24.-27. Mai.