Customers’ use of prices and internal reference prices to evaluate new food products
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- Customers’ use of prices and internal reference prices to evaluate new food products
- Medien
- British Food Journal
- Heft
- 4
- Band
- 117
- Autoren
- Dr. rer. pol. Andreas Lemmerer, Prof. Dr. Klaus Menrad
- Seiten
- 1411-1424
- Veröffentlichungsdatum
- 02.04.2015
- Zitation
- Lemmerer, Andreas; Menrad, Klaus (2015): Customers’ use of prices and internal reference prices to evaluate new food products. British Food Journal 117 (4), S. 1411-1424. DOI: 10.1108/BFJ-07-2014-0270